Privacy policy

Last updated: 24 July 2026

This Privacy Policy explains how UDFTRADE LTD collects, uses, stores and protects your personal information when you visit our website, create an account, place an order or contact us.

We are committed to protecting your privacy and handling your personal information in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and other applicable UK data protection laws.

1. Who We Are

UDFTRADE LTD is the data controller responsible for the personal information collected through this website.

Company name: UDFTRADE LTD
Company number: 17260073
Website: https://udftrade.co.uk/
Email: info@udftrade.co.uk

2. Information We Collect

We may collect the following types of personal information:

• your name;
• billing and delivery addresses;
• email address;
• telephone number;
• account login details;
• order details and purchase history;
• delivery and collection information;
• communications you send to us;
• information relating to returns, refunds or customer service enquiries;
• your marketing preferences;
• technical information about your use of our website, including your IP address, browser type, device type and website activity.

We do not directly collect or store your complete payment card details. Payments are processed securely by our payment service provider.

3. How We Collect Your Information

We collect personal information when you:

• place an order through our website;
• create or manage a customer account;
• contact us by email, telephone or through the website;
• request a return, refund or other customer service assistance;
• subscribe to our marketing communications;
• use or browse our website;
• accept optional cookies or similar technologies.

We may also receive information from third parties involved in processing your order, payment or delivery.

4. How We Use Your Information

We may use your personal information to:

• process and fulfil your order;
• take and confirm payment;
• arrange delivery or collection of your order;
• send order confirmations, invoices and delivery updates;
• create and manage your customer account;
• respond to questions, complaints and customer service requests;
• process returns, refunds and warranty claims;
• prevent fraud, misuse and security threats;
• maintain and improve our website and services;
• analyse website performance and customer activity;
• send marketing communications where permitted;
• comply with our accounting, tax and legal obligations;
• establish, exercise or defend legal claims.

5. Lawful Bases for Processing

We process your personal information under one or more of the following lawful bases:

• Performance of a contract: where the use of your information is necessary to process your order, take payment, arrange delivery, manage returns or provide customer service.
• Legal obligation: where we must retain or use information to comply with tax, accounting, consumer protection or other legal requirements.
• Legitimate interests: where it is necessary for the operation, administration, security and improvement of our business and website, provided that your rights and interests do not override those interests.
• Consent: where you have agreed to receive marketing communications or allowed optional analytics or advertising cookies. You may withdraw your consent at any time.

6. Payments

Online payments are processed securely by Stripe. When you make a payment, the information required to process the transaction is provided directly to Stripe.

Stripe may process information such as your name, billing details, payment information, transaction details, IP address and information used for fraud prevention and security.

UDFTRADE LTD does not receive or store your complete payment card number or card security code.

Stripe processes your information in accordance with its own privacy policy and applicable data protection laws.

7. Delivery and Order Fulfilment

To fulfil your order, we may provide the relevant delivery or courier company with the information required to deliver your goods.

This may include:

• your name;
• delivery address;
• telephone number;
• email address;
• order or parcel reference;
• delivery instructions.

Delivery companies may use this information only as necessary to arrange, complete and communicate with you about the delivery.

8. Customer Accounts

When you create a customer account, we use your information to provide access to your account, display your order history, save your delivery details and make future purchases more convenient.

You are responsible for keeping your login details confidential and for notifying us if you believe that your account has been accessed without permission.

9. Marketing Communications

We may send you news, product information, offers or other marketing communications where you have given your consent or where marketing is otherwise permitted by law.

You can unsubscribe at any time by using the unsubscribe link in a marketing email or by contacting us at info@udftrade.co.uk.

Unsubscribing from marketing communications will not prevent us from sending essential messages relating to your orders, payments, deliveries, returns or customer account.

10. Cookies and Similar Technologies

Our website uses cookies and similar technologies. Cookies are small files stored on your device when you visit a website.

We may use the following types of cookies:

• Strictly necessary cookies: required for essential website functions such as the shopping basket, checkout, security and customer account access.
• Preference cookies: used to remember choices you make while using the website.
• Analytics cookies: used to understand how visitors use our website and help us improve its performance.
• Advertising cookies: used to measure advertising performance and show more relevant advertising.

Strictly necessary cookies may be placed without consent because they are required for the website to function. Optional analytics and advertising cookies will only be used where you have provided the required consent.

You can accept, reject or manage optional cookies using the cookie settings available on our website. You can also manage cookies through your browser settings.

11. Analytics and Advertising

We may use Google Analytics to understand how visitors use our website. This may include information about visited pages, time spent on the website, browser type, device type, general location, IP address and interactions with website features.

We may also use Google Ads, Meta Pixel and similar advertising technologies to measure advertising performance, understand customer interactions and display relevant advertisements.

These services may use cookies or similar technologies. Optional analytics and advertising technologies will only be activated where the required consent has been provided.

You can withdraw or change your consent at any time through the cookie settings on our website.

12. Sharing Your Information

We will only share your personal information where it is necessary to process your order, provide our services or comply with our legal obligations.

This may include sharing your information with:

• payment service providers, to securely process your payment;
• delivery and courier companies, to deliver your order to the address you provide;
• government authorities, regulatory bodies or law enforcement agencies where disclosure is required by applicable law.

Third parties that process personal information on our behalf are required to protect it and use it only for the purpose for which it was provided.

We do not sell your personal information or share it with third parties for their own marketing purposes.

13. International Data Transfers

Some third-party services used by our business may process or store information outside the United Kingdom.

Where personal information is transferred outside the United Kingdom, we will ensure that appropriate legal safeguards are used in accordance with applicable UK data protection law.

These safeguards may include UK adequacy regulations, approved contractual protections or other legally recognised transfer mechanisms.

14. How Long We Keep Your Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet our legal, accounting and tax obligations.

Order, payment, invoice and transaction records may generally be retained for up to six years after the end of the relevant financial year or business relationship, where required for legal, tax or accounting purposes.

Customer service correspondence, account information and marketing preferences will be retained only for as long as necessary for the relevant purpose.

When information is no longer required, it will be securely deleted, anonymised or otherwise disposed of.

15. How We Protect Your Information

We use appropriate technical and organisational measures to protect personal information against unauthorised access, accidental loss, misuse, alteration or disclosure.

These measures may include:

• secure website connections;
• access controls and password protection;
• secure payment processing;
• restricted access to customer information;
• regular website and system maintenance;
• appropriate security procedures for the handling of personal information.

Although we take reasonable steps to protect your information, no method of transmission over the internet or electronic storage is completely secure.

16. Your Data Protection Rights

Depending on the circumstances, you may have the following rights under UK data protection law:

• the right to request access to the personal information we hold about you;
• the right to ask us to correct inaccurate or incomplete information;
• the right to ask us to delete your personal information in certain circumstances;
• the right to ask us to restrict the use of your information in certain circumstances;
• the right to object to certain uses of your information;
• the right to receive certain information in a portable format;
• the right to withdraw consent where we rely on consent to process your information;
• rights relating to automated decision-making, where applicable.

These rights are not absolute and may be subject to legal limitations or exemptions.

To exercise any of your rights, please contact us at info@udftrade.co.uk.

We may need to request information to confirm your identity before responding to your request.

17. Complaints

If you have concerns about how we collect or use your personal information, please contact us first so that we can investigate and try to resolve the matter.

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection.

Information about making a complaint is available on the ICO website: https://ico.org.uk/make-a-complaint/.

18. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, security or content of those websites.

We recommend reviewing the privacy policy of any third-party website before providing personal information.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, website, business practices or legal obligations.

The latest version will be published on this page, and the date at the top of the policy will be updated.

20. Contact Us

If you have any questions about this Privacy Policy, how we use your personal information or your data protection rights, please contact us:

UDFTRADE LTD
Company number: 17260073
Email: info@udftrade.co.uk
Website: https://udftrade.co.uk/